At u77u77, protecting your personal data is a responsibility we take seriously. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your own data. It applies to all players who access u77u77.vip from Bangladesh and beyond.
All data transmitted between your device and the u77u77 platform is protected by industry-standard 256-bit SSL encryption. Your payment details and personal information are never sent in plain text.
u77u77 does not sell, rent, or trade your personal data to third-party marketers. Your information is used solely to operate your Account, process payments, and improve your experience on the platform.
You have the right to access, correct, or request deletion of your personal data at any time. Submit a request to our support team and we will respond within 30 days in line with applicable data protection standards.
We use cookies to keep your session active, remember your preferences, and analyse platform usage. You can manage cookie preferences through your browser settings at any time without losing access to the platform.
Payment data processed via bKash, Nagad, Rocket, Upay, and bank transfers is handled under strict financial security protocols. u77u77 never stores your full card or mobile banking credentials on its servers.
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations. Inactive account data is reviewed regularly and deleted in accordance with our retention schedule.
When you interact with the u77u77 platform — whether by registering an Account, placing a bet, making a deposit, or contacting our support team — we collect certain categories of personal information. This information is necessary to provide our services securely and to comply with applicable legal and regulatory obligations.
Information You Provide Directly:
Information We Collect Automatically:
u77u77 processes your personal data on the basis of contractual necessity, legal obligation, legitimate interest, and — where required — your explicit consent. The following table sets out the primary purposes for which we process your data and the lawful basis for each.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, contact details | Contractual necessity |
| Identity and age verification (KYC) | NID/passport, date of birth, address | Legal obligation |
| Processing deposits and withdrawals | Payment information, account balance | Contractual necessity |
| Fraud detection and prevention | Device data, IP address, betting patterns | Legitimate interest |
| Responsible gaming compliance | Deposit limits, session data, self-exclusion records | Legal obligation / legitimate interest |
| Customer support | Support communications, account history | Contractual necessity |
| Platform analytics and improvement | Usage data, cookie data | Legitimate interest |
| Promotional communications (opt-in only) | Email address, mobile number, game preferences | Consent |
| Legal and regulatory reporting | Transaction records, identity documents | Legal obligation |
Where we rely on your consent as the legal basis for processing (for example, sending you promotional emails or SMS notifications about BPL match odds or bonus offers), you may withdraw that consent at any time by contacting [email protected] or by updating your communication preferences within your Account settings. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
u77u77 does not sell or rent your personal data to third parties for their own marketing purposes. We may share your information with carefully selected third-party partners and service providers, but only to the extent necessary to deliver our services and meet our legal obligations. All third-party recipients are subject to binding data protection obligations.
Categories of Third Parties with Whom We May Share Data:
In the event that u77u77 undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. In such circumstances, u77u77 will take reasonable steps to ensure that the acquiring entity honours the commitments set out in this Privacy Policy.
u77u77 uses cookies and similar tracking technologies (collectively "Cookies") to provide essential platform functionality, remember your preferences, analyse usage patterns, and deliver a consistent experience across sessions. This section explains the types of Cookies we use and how you can manage them.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens. Required for the platform to function; cannot be disabled. | Session / up to 24 hours |
| Functional | Remembering your language preference, display settings, and responsible gaming tool configurations. | Up to 12 months |
| Analytics | Measuring page views, session duration, and navigation flow to improve platform layout and performance. Data is aggregated and pseudonymised. | Up to 24 months |
| Marketing | Tracking whether you arrived via a promotional campaign, to attribute registrations accurately. No data is shared with advertisers for retargeting purposes. | Up to 30 days |
You can manage or disable non-essential Cookies through your browser settings. Most modern browsers allow you to block cookies, clear existing cookies, or receive alerts when a new cookie is set. Please note that disabling strictly necessary cookies will impair your ability to log in and use core platform features.
Instructions for managing cookies are available in the help documentation for the most common browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, and Opera. u77u77 does not respond to browser "Do Not Track" signals at this time, but we are committed to reviewing this position as standards evolve.
u77u77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security programme is reviewed and updated on a continuous basis to address emerging threats.
Technical Safeguards:
Organisational Safeguards:
u77u77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to maintain an active contractual relationship with you, and to comply with applicable legal obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of Account + 5 years post-closure | Legal / AML compliance |
| KYC identity documents | Duration of Account + 5 years post-closure | Regulatory obligation |
| Transaction and payment records | 7 years from transaction date | Financial and tax compliance |
| Betting and game history | Duration of Account + 3 years post-closure | Dispute resolution / regulatory audit |
| Support communications | 3 years from last interaction | Complaint investigation |
| Analytics / cookie data | Up to 24 months from collection | Platform improvement |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent management |
Once the applicable retention period has elapsed and there is no overriding legal reason to continue holding your data, u77u77 will securely delete or anonymise the information. Anonymised data — which can no longer be linked back to you — may be retained for statistical and analytical purposes indefinitely.
If you request Account closure, we will initiate the deletion process in accordance with the schedule above. Note that data subject to ongoing legal proceedings, regulatory investigations, or unresolved disputes may be retained beyond the standard periods until the matter is fully resolved.
u77u77 respects your right to control your personal data. Depending on applicable data protection laws, you may be entitled to exercise one or more of the following rights in relation to the personal data we hold about you:
To exercise any of the rights listed above, please submit a written request to [email protected] with the subject line "Data Rights Request". We may need to verify your identity before processing your request. We aim to respond within 30 days; in complex cases, we may extend this by a further 30 days and will notify you of any extension.
If you have any questions, concerns, or complaints about this Privacy Policy or about the way u77u77 handles your personal data, please contact our privacy team directly. All privacy-related enquiries are handled by a dedicated team with appropriate expertise.
Contact Method: Email only — send your enquiry to [email protected] with the subject line "Privacy Enquiry". Our team operates around the clock in Bangladesh Standard Time (BST, UTC+6) and aims to acknowledge your enquiry within 24 hours and provide a substantive response within 30 days.
Please note that the privacy team email address is displayed as plain text only and is not a clickable link. Do not use this address for general customer support queries — those should be directed to the same address with a different subject line for proper routing.
Updates to This Privacy Policy:
u77u77 reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, new platform features, or evolving legal requirements. The effective date at the top of this page indicates when the current version was last revised. Where updates are material — meaning they meaningfully affect how we collect, use, or share your data — we will notify you by posting a prominent notice on the platform or by sending a notification to your registered email address or mobile number before the changes take effect.
Your continued use of the u77u77 platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this page periodically so you remain informed about how your data is protected.
Our support team is available 24/7 in Bangladesh Standard Time. You can also explore our FAQ for quick answers, review our Responsible Gaming commitments, or head back to the homepage. 18+ only — please play responsibly.